Defining purpose since 1983
Our team has created purpose-driven strategies, ideas, and initiatives longer than anyone we know. But we never rest on our laurels. We're relentlessly innovative about pushing the practice - and impacts - of social purpose forward. Because our world is facing serious social challenges - and it's up to you to help solve them. Let's do it.
Talya Bosch has provided cause-related and communications counsel to rising organizations such as Ecolab, Feeding America, IBM, PNC Financial Services, Sodexo, and more. Most recently, Bosch established the first corporate responsibility department and first CR report in Western Union’s 165-year history. At WU, Bosch built Education for Better, a corporate citizenship program that grew transactions by triple digits, moved $2.5 billion, underwrote 1M days of education and clinched #2 on Bloomberg’s Civic 50 for three years running. Previously a senior executive in nonprofit and consultancy settings – including Cone and Porter Novelli International – Bosch has led award-winning campaigns.
Kristian Darigan Merenda is an expert movement-builder who has advised a wide range of world-class organizations in their efforts to drive mutually-beneficial transformation for business and society. She has been at the helm of some of the most iconic purpose initiatives launched in the past two decades, generating financial returns exceeding $1B for her clients and directing more than $2.5B in assets toward significant pro-social interventions. She has worked to establish and grow core performance competencies within organizations in functions including marketing, public affairs, community relations, corporate social responsibility (CSR) and sustainability - including at Edelman and Cone. Recently, her work creating Go Red for Women was honored by PR Week Magazine as the best campaign of the last two decades. Other client work has been featured in: President William J. Clinton’s Giving, Philip Kotler’s Social Marketing and M.Cass Wheeler’s You’ve Gotta Have Heart, among others and has received 100+ industry awards. Four of her top cases were published by Harvard Business School and the United Nations.
Joe is an innovative brand strategy consultant and writer who has been on the forefront of retail marketing and the natural foods business for two decades. Dobrow served as the head of marketing for Whole Foods Market, Sprouts Farmers Market, Fresh Fields and Balducci’s. His first book, Natural Prophets, an entrepreneurial history of the natural foods industry, was published by Rodale Books in 2014. He also created and runs the MBArk program for directing purpose-driven MBA students into the food and natural products industry.
Kelly is a results-driven marketing communications professional with 25 years of agency experience. Accomplished in meeting the diverse demands of the consumer technology sector, the financial services industry, as well as nonprofits, business-to-business and business-to-consumer clients spanning education, healthcare/science, hospitality, social responsibility and consumer packaged goods.
Kristin pairs agency agility with brand-side insights to develop purpose-led strategies for companies, nonprofits, and startups. Having worked with more than 60 brands through her career, she has an intuitive understanding of what motivates audiences to connect with brands in a way that converts them from consumers to advocates. In past roles, she has developed processes that leverage data to unearth insights which guide the development and implementation of stand-out strategies. Kristin holds a Bachelor’s of Science in Journalism from California Polytechnic State University, where she was a founding member of the University’s Center for Innovation and Entrepreneurship, working directly under the Center’s Directors to grow the organization’s impact in the community and beyond.
FOUNDER & CEO
Carol Cone pioneered the field of social purpose in the 1980s, and today is widely recognized as one of the world's foremost social impact experts. Her work has built global movements, garnered hundreds of awards and raised billions of dollars for a variety of worthy causes.
The world's first purpose-driven collective, the Purpose Collaborative is a curated network of the best organizations, issue experts, and talent in purpose. Through the Collaborative, CCOP builds hand-picked teams based on each client's ambitions, competencies and resources.