The Purpose 360 eBook
Insights on purpose from our first 20 podcast episodes
2020
Business-to-business (B2B) companies understand the power of a having a clear "North Star" - their reason for being, their purpose.
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Once viewed as a largely B2C strategy, purpose is today widely accepted as critical for businesses of all industries, sizes, and sectors.
Yet, there is a gap between the identification of an organization's purpose - Stated Purpose - and its full implementation - Activated Purpose - internally and externally with society.
In this groundbreaking report - one of the most comprehensive pieces of research on B2B companies and purpose - we explore how organizations are using purpose to define their reason for being, and why they are falling short in impact on the business and society.
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Download The B2B Purpose Paradox below for insights on the industries leading in purpose, how purpose shapes culture, why the C-suite is critical, and how to activate Believers, a fascinating subset of employees who are B2B purpose champions.
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The Purpose 360 eBook
Looking for deeper insights on purpose? Carol Cone ON PURPOSE is offering limited workshops, webinars and speaking engagements regarding these findings. Contact us for a customized quote.