Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
As companies shift to more circular systems—meaning those that avoid drawing on virgin materials or result in landfill-bound end products—a new set of terminology is emerging to help define how that plays out across industries.
While startups like For Days, Blueland and Thousand Fell have built circularity into their business models, even mainstream shops like like H&M, Coca-Cola and Athleta have incorporated circularity language into their messaging in recent years to communicate how sustainability efforts have grown.
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