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What is the power of your purpose?

Purpose as Business Strategy

Our purpose is yours. Since 1983, we have developed and proven the strategy of purpose: helping organizations uncover their reason for being beyond profits, grounded in humanity. Why? Because we knew purpose was a powerful growth accelerator. While it didn't seem like business strategy when we started, today it is no longer a question of if a company embraces social issues, but how

 

Ideas on Purpose

Your organization's purpose is more than a tagline, advertisement, or PR campaign. It's why your brand matters to people. It's at the core of your culture, and it starts with employees. It deepens relationships critical to business success. Intrigued? We thought you might be - that's why we love sharing our ideas on purpose. 

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Purpose-Driven Marketing Services

What sets us apart? Our hands-on approach. Knowledge that built the practice of purpose. A relentless drive to advance the field. Decades of experience. Proven process. Unsurpassed results. And initiatives that last, sometimes for decades. We are proud to have led the way—and continue to do so.

If you're new to purpose, our proven approach takes your team from confusion to consensus around near-term priorities and longer-term ambition. And, we can start with something as simple as a half-day introductory workshop.

Discover
Purpose
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We architect strategies that deliver on your distinctive organizational objectives, creating robust programs that last. Because purpose must perform, we also help with external benchmarking, setting your targets, and measuring results.

Develop
Strategy
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Purpose can help build organizational reputation.  Our sophisticated leadership positioning work builds reputation with audiences that matter most, enhances stock price, deepens relationships, and wins awards. 

Build
Reputation
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Purposeful employees are more productive, more likely to want to work (and work harder), and more likely to stay. We know how to link purpose to day-to-day performance, from factory floor to the C-suite, crafting employee engagement strategies that both inspire and perform.

Engage Employees
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We help identify and vet partners to ensure values alignment, financial health, past performance, and ability to deliver on your program objectives. Taking a shared value approach, we broker relationships that result in impacts beyond what each partner could achieve alone.

Forge Partnerships
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We created the first signature nonprofit platform in the early 90s, and continue to innovate nonprofit strategies. From corporate partnerships and fundraising strategies to signature platforms and new models, our team understands how to empower your stakeholders to advocate for your mission. Today, and tomorrow.  

Power
Nonprofits
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Brand Purpose Examples

AFLAC

My Special Aflac Duck

Giving hope and comfort to children with cancer.

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ACTION AGAINST HUNGER

Elevating a Global Leader

Raising awareness and funds for a critical global cause

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What's your purpose?