
Unleashing purpose for profound impact
Purpose as business strategy
Our purpose is yours.
Since 1983, we have developed and proven the strategy of purpose: helping organizations uncover their reason for being beyond profits, grounded in humanity. Why? Because we knew purpose was a powerful growth accelerator. While it didn't seem like business strategy when we started, today it is no longer a question of if a company embraces purpose, but how.

Purpose-centric
services
Our services set us apart. From our hands-on approach to knowledge that built the practice of purpose, we have a relentless drive to advance the field. Organizations trust us for our decades of experience, our proven process, and unsurpassed results. Our initiatives last, sometimes for decades. We are proud to have led the way—and continue to do so.
Purpose discovery
If you're new to purpose, our proven approach takes your team from confusion to consensus around near-term priorities and longer-term ambition. And, we can start with something as simple as a half-day introductory workshop.
Strategy & programming
We architect strategies that deliver on your distinctive organizational objectives, creating robust programs that last. Because purpose must perform, we also help with external benchmarking, setting your targets, and measuring results.
Thought & issue leadership
Purpose can help build organizational reputation. Our sophisticated leadership positioning work builds reputation with audiences that matter most, enhances stock prices, deepens constituent relationships, and wins awards.
Partnerships
We identify and vet partners to ensure values alignment, financial health, and ability to deliver on your objectives. Taking a shared value approach, we broker relationships that result in impacts beyond what each partner could deliver alone.
Employee engagement
Purposeful employees are more productive, more likely to want to work, and more likely to stay. We know how to link purpose to day-to-day performance, from factory floor to the C-suite, crafting attraction and engagement strategies that inspire and perform.
NGO platforms
We created the first signature nonprofit platform in the 90s and continue to innovate nonprofit strategies. From corporate partnerships and fundraising strategies to signature platforms, our team understands how to empower your stakeholders to advocate for your mission.
Purposeful thought leadership
