Ideas on Purpose

Understanding purpose, from timeless truths to today's trends.

We fielded the world's first research on business and social purpose in 1993. Since then, we've consistently advanced the field through our work with visionary leaders, original B2B purpose research, thought pieces, global speeches, a biweekly newsletter, Purpose 360 Podcast, and by sharing the best ideas on purpose from around the world.

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Blog

Oct 28

How authenticity is at the core of award-winning purpose initiatives

With purpose instrumental to organizational success today, two Carol Cone ON PURPOSE (CCOP) clients were awarded top honors at the 2021...

Oct 5

Business Will Save the World: 10 Insights from the “Dauntless” Paul Polman

“We are at this crucial juncture where we really have to decide if we're going to live together in harmony and in sync with planet Earth...

Sep 15

Kiva | Purpose 360 Podcast

Many people are familiar with Kiva.org’s crowdfunded microloans, which support more than 3.5 million entrepreneurs worldwide. Fewer know...

Sep 15

Take Care of Your People | Purposeful Connections

This week, we look at organizations that are taking good care of their people — from corporate aid for disaster relief to vaccine...

Aug 31

Celebrating our 100th Episode: Insights from Purpose 360 Podcast

By host Carol Cone I must have heard the question a hundred times: “When are you going to start your own podcast?” Today, as the team...

Aug 17

Hey Google, What's Your Purpose? | Purpose 360 Podcast

It’s hard to go a day—and for some, even an hour—without interacting with a Google product or service. The global internet company, which...

Jul 27

Innovations in Climate Action | Purposeful Connections

From a deadly heat wave in the Pacific Northwest to catastrophic flooding in parts of Europe and China, the summer of 2021 has been a...

Jul 21

Building a Better World | Purpose 360 Podcast

The pandemic brought us face-to-face with the reality that today’s world can be volatile, uncertain, complex, and ambiguous. As a result,...

Jul 14

Equity and Inclusion in Action | Purposeful Connections

This week, we round up initiatives and business practices that are making tangible change around issues of equity and inclusion, from...

Jul 7

Advancing the Stakeholder Economy | Purpose 360 Podcast

From employer vaccine policies to shareholder activism, JUST Capital continues to rank and report on the companies, leaders, and trends...

Jun 30

Join our team!

Carol Cone ON PURPOSE is seeking an Associate with a passion for purpose and sustainability with a breadth of skills and superb can-do...

Jun 29

Purpose Breakthroughs from McKinsey and Cannes | Purposeful Connections

This week, we round up initiatives and business practices that harness the power of creativity in the pursuit of purpose, from McKinsey's...

Jun 25

Return to Purpose: Experts on why the transition back to offices will be 'when purpose comes of age'

Insights from the Purpose Collaborative Almost daily, we see a new op-ed, data point, or report on the transition back to in-person,...

Jun 18

Addressing Key ESG Challenges | Purposeful Connections

This week, we round up initiatives that address factors underlying pressing ESG challenges — from Coca-Cola's mission to remove river...

Jun 8

Humanity at Work | Purpose 360 Podcast

Part I Part II This fall, employees around the world will return to offices and desks they may not have seen for 18+ months. Not only...

Apr 30

New Rules of Business | Purpose 360 Podcast

“Business as usual” is no longer viable—the landscape has changed, the definition of success has shifted, and the responsibilities of a...

Apr 30

Carol Cone on Alltech AgFuture Podcast

Brands that align with a purpose-driven mission are growing nearly 70% faster than those that don’t. Carol Cone, CEO of Carol Cone ON...

Apr 20

Supporting the Health of People and Planet | Purposeful Connections

This week, as we approach Earth Day, we spotlight interesting climate-focused initiatives, events and commitments. Keeping to the...

Apr 8

Nextdoor | Purpose 360 Podcast

By bringing neighbors together, we can cultivate a kinder world, where everyone has a community they can rely on. That’s the idea behind...

Apr 8

Carol Cone on the Alt-Normal Podcast

There are few things Carol loves more than chatting with the next generation of purpose leaders. Listen in to the Alt-Normal podcast to...