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Making the Case for Purpose
Uncover the data and stories behind purpose-driven performance
EXPLORE
To survive and thrive in an increasingly competitive marketplace, companies must have a purpose beyond profits — as recognized by the Business Roundtable and the World Economic Forum.
Former Best Buy CEO Corie Barry put it this way:
“The purpose of this company is not to make money. It is imperative to make money, but it is not the purpose. Our purpose is to enrich lives through technology.”
Building a business that operates for society and with society demands long-term vision and a flexible framework to support it. To do this, we believe that companies must start by embracing the following principles:
1. Lead from the C-suite to set purpose vision
2. Put employees at the center
3. Operationalize and embed purpose throughout the enterprise
"Every single social and global issue of our day is a business opportunity in disguise."
Peter F. Drucker
of Americans say companies should take into account the interests of the communities in which they operate
90%
of Americans approve of companies that have a positive impact on their communities
88%
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