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Making the Case for Purpose

EXPLORE

To survive and thrive in an increasingly competitive marketplace, companies must have a purpose beyond profits — a sentiment put forth by leading business and economic leaders, including the Business Roundtable and the World Economic Forum.

Best Buy CEO Corie Barry put it this way:

“The purpose of this company is not to make money. It is imperative to make money, but it is not the purpose. Our purpose is to enrich lives through technology.”

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2.3x

higher growth rate for companies with a clear purpose

McKinsey, 2021

People Walking

of investors expect companies to have defined their corporate purpose

76%

Harvard, 2020

Building a business that operates for society and with society demands long-term vision and a flexible framework to support it. To do this, we believe that companies must start by embracing the following principles:

1. Lead from the C-suite to set purpose vision

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2. Put employees at the center

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3. Operationalize and embed purpose throughout the enterprise

Sky

higher average operating margins for companies with high ratings for ESG performance

3.7x

Accenture, 2021

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of employees say the more socially and environmentally responsible their company becomes, the more motivated and loyal they become 

59%

BBMG, 2021

"Every single social and global issue of our day is a business opportunity in disguise."

Peter F. Drucker

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of CEOs say they are putting more emphasis on corporate purpose

68%

Fortune + Deloitte, 2021 

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of CEOs believe taking action on social challenges will help them competitively

80%

EY, 2019

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of global consumers prefer to buy from companies that stand for a purpose that reflects their values and beliefs

63%

RepTrak, 2021

Are you ready to make the business case for purpose? 

Reach out to schedule a Purpose Levelset, a Purpose Ambition Workshop, or a free consultation.

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