Finding purpose in a pandemic: COVID-19 resources



The global community is facing an unprecedented challenge: one filled uncertainty, anxiety, and interruption. Life as we know it has changed drastically, but despite the COVID-19 pandemic, we continue to hear stories of good. Of people and communities coming together to support small businesses, help elderly neighbors, share resources, and keep their chins up.


You have probably been thinking about what the future holds. As a collaborative of experts who have been helping companies large and small find and activate their purpose, so have we. The pandemic has caused great uncertainty. But it has also made a few things clearer: how deeply we are all interconnected. How inequality threatens business-as-usual. And how companies with a deeply embedded purpose outperform the market and earn respect by responding with humanity and agility. This time is challenging us all. It also is giving us an opportunity to reimagine how we live and work. What was a gradual evolution in stakeholder expectations is becoming a revolution.


This will be the new normal for a few months, at least. It is our hope that this pandemic does not divide us, but brings the global community together--virtually, locally, nationally, and globally.


With that, we are gathering resources and stories of hope to help you and your colleagues cope. We'll be updating this post regularly, so feel free to bookmark and share. And if you have a resource (or a story) to share, please let us know on Twitter at @cc_onpurpose.

Organizations to Follow


JUST Capital | COVID-19 Corporate Response Tracker

Harris Poll | COVID-19 Tracker

Unilever | USLP 10th Anniversary


CCOP Perspectives


FastCompany | COVID-19 is Sparking an Era of ‘Smart Generosity’

PRovoke | What COVID-19 Means for Corporate Purpose

Triple Pundit | COVID-19 Will Push More Companies to Embrace Purpose


Health + Wellbeing


MYMOVE | How to Find Emergency Homelessness Assistance

Harvard Health | Coping with Coronavirus Anxiety

DoSomething | Coronavirus: What's happening and what you can do

Ten Percent Happier | Coronavirus Sanity Guide


Navigating Working (and Learning) From Home


McKinsey & Company | Demonstrating Corporate Purpose in the Time of Coronavirus

The Verge | Google and Microsoft are giving away enterprise conferencing tools

Real Leaders | Here's how 66 CEOs are leading from home

Science | Working from home because of COVID-19? Here are 10 ways to spend your time

Adobe | Enabling student access to Creative Cloud

Moontower | The distance learning links you need

Tech & Learning | Free online learning resources for schools


Good News


FastCompany | Human-sourced science crowdsourcing a coronavirus treatment

BristolLive | Lush offering free handwashing in their stores

FastCompany | People are failing hilariously at working from home


Business As Usual


Spencer Stuart | Meet Your New CEO on Video

Triple Pundit | 5 Steps to Reimagine Capitalism in a Changing World

AdWeek | Love and brands in the time of corona

Ethical Corp | Paul Polman: 'Coronavirus is an acid test for stakeholder capitalism'

HBR | Lead your business through a crisis

JUST Capital | Capitalism meets coronavirus: How companies are responding

Forbes | How to be a stakeholder-driven company in a pandemic

FastCompany | This Seattle company is redesigning its entire business model in response to COVID-19


Giving Back


JUST Capital | Here's how companies are serving their stakeholders

ABC News | Virtual volunteering guide with Points of Light

CCOP | Guide to COVID-19 Giving

Keen Shoes | Giving 100,000 pairs of shoes to people on the front lines of COVID-19

DoSomething | Don't let COVID-19 stop you from changing the world

Zoom | Giving video conferencing tools to K-12 schools for free

3BL | Offering free press releases for COVID-19 communications


Research + Data


Axios | Most believe employers over government on coronavirus

JUST Capital | Coronavirus corporate response tracker

US Chamber of Commerce Foundation | Coronavirus Resources and Corporate Aid Tracker


CCOP Partner Resources


Engage for Good | COVID-19 Social Impact Resources

Oliver Russell | Purpose Post on Coronavirus

Kith | Creativity or authenticity in a crisis?

Kith | Webinar: What's next for communicators regarding COVID-19


Staying Sane: Exercise, Entertainment, Learning & More


Overdrive | Free ebooks and audiobooks

Kanopy | Free entertainment from your local library

CBS News | Free online workouts

Simple Habit | Guided meditation

NPR | Virtual concerts

Headspace | Meditation


About CCOP


Our mission at Carol Cone ON PURPOSE is to develop a world of good. As purpose serves as a powerful growth accelerator, we help organizations discover their true reason for being and develop social impact programs that build reputation, engage employees, and guide internal operations.

Meet our team, discover the Purpose Collaborative, or schedule a free consultation!

110 Wall Street

New York NY 10005

203-998-5180

© 2020 by Carol Cone ON PURPOSE, LLC

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