Reframing values for value: Stop talking about ESG and DEI as side issues. They’re your growth strategy
- CCOP Team
- Oct 9
- 1 min read

For years, environmental, social, and governance (ESG) and diversity, equity, and inclusion (DEI) initiatives have been touted as hallmarks of responsible business. But in today’s environment—defined by stakeholder scrutiny, evolving regulations, and demand for measurable ROI—communicating good intentions is not enough.
In the past year alone, DEI mentions in U.S. corporate communications have dropped 70%, while climate change references fell 30%. Yet pulling back in response to political headwinds carries risk. In fact, 47% of C-Suite executives believe rolling back ESG oversight will lead to increased supply chain disruptions. And when Target scaled back their DEI efforts, the result was nationwide protest and boycott. Meanwhile DEI practices remain highly popular with employees.
