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2025 Purpose Predictions

Every year we consult with the leading voices in social impact, purpose, and sustainability and

ask that they share their predictions for what lies ahead in 2025. From technological

advancements and evolving corporate responsibilities to a new U.S. presidential administration

and cut-backs in DEI investments, these experts share their perspectives on the future of

purposeful work.


We invited Justina Nixon-Saintil, Chief Impact Officer at IBM; Martin Whittaker, CEO of JUST

Capital; Caryl Stern, Managing Director at LionTree; and Jennifer Lawson, CEO of Keep America

Beautiful, to share their predictions for 2025. Each brings a unique perspective shaped by their

experience in social impact, corporate responsibility, and sustainability. Together, they explore

the challenges and opportunities ahead, including how purpose-driven organizations can create

meaningful change in the new year.


Listen for insights on:

  • AI’s transformative potential to improve education, community engagement, and

  • nonprofit work

  • Why it’s urgent that businesses move beyond superficial commitments

  • Disability inclusion as a critical aspect of DEI

  • How collective action can help address environmental issues

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