Companies & Brands

We help companies and brands build purpose into the core of the business, then activate it across the enterprise so it earns trust, engages employees, and creates lasting value.

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Brand and corporate purpose creation and activation
Purpose activation across the enterprise
Purpose audit and diagnostics
Purpose measurement and ROI
Purpose strategy for CEO transitions, M&A, and anniversaries

Advisory support for climate transition planning, scenario analysis, and SBTi alignment
ESG ratings, rankings, customer questionnaires and investor disclosure support
External benchmarking, landscape analysis and gap assessments
Employee and external stakeholder engagement
Mandatory and voluntary disclosure program management
Regulatory readiness and disclosure, including CSRD, ISSB, TCFD, TNFD, GRI, and SASB reporting
Sustainability program execution support
Sustainability report strategy, writing, and end-to-end development
Sustainability strategy development and evolution

AI ethics audit and responsible use policy development
AI governance across data, vendors, prompt design, human oversight, and monitoring
AI purpose assessment
AI-augmented research, benchmarking, and stakeholder insight
AI-enabled mission intelligence, narrative development, and value mapping
AI-matched volunteering, impact platforms, and capital allocation analytics
Creative ideation, campaign concepting, and message resonance testing
Executive and board education on purpose-aligned AI
Scenario testing, foresight, and data-driven decision support
Team AI fluency training and workflow design

Our work for companies & brands

Resources for companies & brands

Our team has developed more than 35 studies and guides on corporate purpose. Explore our latest resources:

2025 Corporate Social Action Tracker

Purpose x AI Guide

Purpose at Work

B2B Purpose Paradox

Purpose Under Pressure

Why purpose should be an economic imperative

For years, sustainability and social impact have been framed as the right thing to do. For most organizations, they are. But in an increasingly complex economic and political climate, that framing alone is no longer enough: it will not move organizations forward, and it will not protect the investments they have already made. Social and environmental commitments are under pressure. Legislative headwinds, vocal skepticism from certain investor communities, and a broader cultur

Why your AI strategy needs a purpose check

Artificial intelligence is moving faster than most companies' governance structures can keep up with. As organizations integrate AI across operations, marketing, and stakeholder engagement, a risk is emerging: purpose drift. This is the gradual, often unintentional gap between how a company deploys AI and the values it has publicly committed to uphold. The Stakes Are Real Trust in AI is eroding, not growing. According to the 2024 Edelman Trust Barometer, global trust in AI co

When purpose comes before the business

Episode 230 of Purpose 360 explores what happens when purpose doesn't support the business but creates it. Douglas Lamont, CEO of Tony's Chocolonely, joins host Carol Cone to discuss one of the world's most mission-driven brands and how a company founded by investigative journalists became a global movement working to end exploitation in the cocoa industry. Together, they examine how purpose can shape governance, marketing, supply chains, and long-term growth while proving th

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