The next chapter of impact, built on four decades of purpose
More than forty years ago, Carol Cone saw a new path for business: companies and brands could align with social and environmental issues to create both business and societal value. In 1983, she founded Cone, Inc., the world’s first social impact firm, pioneering purpose as a business‑critical strategy.
Carol Cone ON PURPOSE was born from that legacy with a clear mission: help organizations authentically define and activate their purpose to drive growth, trust, and lasting business and societal impact. Our Purpose Proven report celebrates the first decade of that journey and what we have learned alongside clients and partners across sectors
Where will your purpose take you next?
The past decade has been one of disruption and challenge, yet it has reinforced a simple truth: organizations that authentically live their purpose are stronger, more innovative, and more trusted. As we look ahead, our belief is unwavering: purpose is the most powerful force to humanize business and mobilize it as an engine for growth and good.
Our Purpose Proven report is both a look back and an invitation. Whether you are defining your purpose, refreshing it, or working to embed it more deeply across your organization, we would be honored to be a partner on that journey.
