Purpose is the New Tech with Balaji Ganapathy

Listen to the episode here.

Balaji Ganapathy returns to Purpose 360 with a track record of building and scaling purpose inside one of the world’s largest companies. At Tata Consultancy Services, he helped embed social impact into core business strategy, reaching millions through education, workforce development, and community initiatives. Now, he’s applying those lessons to a new venture, Social Positive, focused on helping organizations move from ambition to execution. Across his career, one belief has held steady: purpose works best when it is treated as a business discipline, not a side program.

In this conversation, Balaji gets specific about what’s breaking down in how companies operationalize purpose today. He outlines four persistent gaps: funding that isn’t tied to outcomes, strategies that stall in execution, measurement systems that fail to capture real impact, and barriers to reaching scale. He also explains how Social Positive is designed to close those gaps, combining a peer community of operators, practical data benchmarks, and an AI-enabled tool that helps leaders make clearer decisions about where to invest and how to act. The throughline is pragmatic: if purpose is going to drive growth, it has to be resourced, measured, and managed with the same rigor as any other business priority.

Listen for insights on:

●      Why Balaji believes that “purpose is the new tech”

●      The importance of sharing impact measurement across partners

●      Leading with a “society first” mindset

●      Using AI to accelerate social impact work