
Chesapeake
PURPOSE DEVELOPMENT
Chesapeake Employers Insurance Company, a workers’ compensation provider, faced a pivotal transformation after more than a century of service. Originally founded to protect miners and their families, Chesapeake is now a private nonprofit adapting to market changes to ensure its products remain accessible and affordable. Recognizing the need for a cultural shift, CEO Mark Isakson engaged CCOP to help define the company’s purpose and inspire a new organizational culture required for the operational shift to succeed. Together, we crafted a purpose statement—“Elevating the Promise of Work and the Potential of People”—signaling Chesapeake’s evolution beyond traditional workers’ compensation.
CCOP guided Chesapeake through the purpose launch, producing an anthem video, internal communications, and four targeted trainings to help every employee live the new purpose daily. Building on this foundation, CCOP facilitated the co-creation of Chesapeake’s new values and behaviors, again inviting input from all team members.
Our partnership has embedded a new mindset across Chesapeake, positioning the company for continued growth and adaptation in the years ahead.

