Greatest American Cleanup

In 2024, Keep America Beautiful (KAB) partnered with CCOP to launch the Greatest American Cleanup, the largest volunteer community beautification initiative in U.S. history. With America approaching its historic 250th birthday, KAB recognized an unprecedented opportunity to unite the nation around environmental stewardship. The initiative aims to engage thousands of communities to remove billions of pieces of litter by July 4, 2026. 

CCOP joined KAB in developing comprehensive strategies, creative engagement opportunities and partnership relations to transform a traditional cleanup program into a movement of national significance. The partnership yielded impressive results, particularly in corporate sponsor acquisition. 

With CCOP's strategic guidance, the Greatest American Cleanup successfully secured major national sponsors including The Scotts Miracle-Gro Company, The J.M. Smucker Company, The Harris Poll, and others. Strategic positioning around America's 250th birthday created emotional resonance and elevated corporate interest by connecting the cleanup with companies' existing sustainability and community commitments.

Turn-key corporate programs including cleanup events, park and green space revitalization, tree planting projects, and community garden development offer flexible participation models that align with diverse corporate values and employee engagement goals.

Community mobilization results have demonstrated the strategy's effectiveness: 300,000 Americans participated in 2024 cleanup activities, removing more than 10 million pounds of litter and debris while improving nearly 800,000 acres of parks, playgrounds, and trails. 

CCOP's approach successfully repositioned the cleanup as an important catalyst for rekindling hometown pride and creating shared hope across communities as we build toward our nation's 250th birthday.