Macy's

As Macy’s evolved its purpose identity, the iconic company partnered with CCOP to identify a new nonprofit for its signature holiday cause marketing campaign. In a fast paced, collaborative process, CCOP identified Big Brothers Big Sisters of America as the right fit through a focus on shared values, mission alignment, and critical capabilities for local market engagement with consumers, employees and communities. 

To date, Macy's has raised $16 million to support mentorships across the country.