Quest for Health Equity
SIGNATURE PROGRAM
During the COVID-19 pandemic, Quest Diagnostics processed more than 30 million tests—revealing deep health disparities in underserved communities. To respond, Quest partnered with CCOP to launch Quest for Health Equity (Q4HE), a $100M+ initiative aimed at reducing these gaps.
CCOP helped shape strategy and activate partners, including Choose Healthy Life (CHL), a nonprofit working through Black churches to bring testing and later vaccinations to the hardest-hit cities. Trusted messengers, including Dr. Anthony Fauci and Dr. Marcella Nunez-Smith, helped build credibility and engagement.
The effort led to thousands of tests, 30,000+ vaccinations, and helped CHL secure a $9.9M federal grant to expand their reach. Q4HE demonstrates how corporate purpose and data-driven strategy can deliver real impact in moments that matter most.
