Kristin pairs agency agility with brand-side insights to develop purpose-led strategies for companies, nonprofits, and startups. Having worked with more than 90 brands throughout her career, she has an intuitive understanding of what motivates audiences to connect with organizations in a way that converts them from consumers to advocates. In past roles, she has developed processes that leverage data to develop stand-out strategies. Kristin holds a Bachelor’s of Science in Journalism from California Polytechnic State University, where she was a founding member of the University’s Center for Innovation and Entrepreneurship. She also holds a Masters of Science in Business Management and Leadership from the City University of New York.